Run a Simple Membership Building Contest in your Club

It’s time to consider your club’s plan for the coming membership campaign, Beat the Clock. The annual Beat the Clock campaign runs from 1 May – 30 June 2010. There are a number of advantages to running a membership contest in your club during this campaign:

  1. Increased involvement in your club
    –          More members means more diversity in speeches and evaluations
    –          Members running or helping with the contest can use the CL Manual for support and take credit for the appropriate project
    –           Additional speech ideas for your members (i.e. “What I learned from our membership contest” or “How to run a successful membership campaign”)
    –          More members can also mean less double duty for meeting roles
  2. Cubs adding five new, dual or reinstated members during these two months receive a Beat the Clock ribbon from TI to display on the club’s banner. You will also earn a coupon for 10% off your clubs next orser from TI.
  3. for a VP of Membership, this can lead into your transition plan and allows you to finish your year as VP on a high note!

First Step: Your Club VP of Membership (or any interested member) gives 5-7 minute speech in April
 – “How you can benefit from a membership contest” 
     • How our club benefits from increased membership
     • More Speeches – More Fun
     • Free Stuff for you! 

Use this opportunity to encourage one member to work on Project 8 in their CL as Membership Contest Chairperson

Next Step: The Chairperson announces Membership Contest to coincide with TI Beat the Clock Campaign (May/Jun)
 – Member with most guests will receive a TM Mug/Certificate
 – Any member with 5 or more guests receive TM Keychain
 – Be creative with your ideas!
Contest Chairperson recruits assistant to help track guest attendance and print certificates (credit for CL Project 6)
Rinse – Repeat with new speech in July – Contest Aug/Sep
  – Project assistant becomes Aug/Sep Chairperson
  – New project assistant in Aug/Sep can be Chairperson in Feb/Mar
  – Feb/Mar project assistant will be ready for May/Jun Contest

Lastly, look at your membership renewals: chase down those last two or three members that were on the fence about renewing. Remind them of the advantages of continued membership, and get them back on board!


About Rob Christeson

Talk to the Human
This entry was posted in Marketing and tagged , . Bookmark the permalink.

One Response to Run a Simple Membership Building Contest in your Club

  1. Cassi Winz says:

    Cool, thanks. I look forward to our membership building activities it gives current members a shot of energy.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s