The Club VP of Education: Key to Membership Retention

You may not see it in every club, but one key member to the success of the club is the Vice President of Education. How can the VP of Education help with membership retention? Here are a couple of ways (some of these are things you may already be doing):

1. Speak to your members about their goals. Don’t focus on June 30th; instead focus on the members individual goal. Talk to them about the importance of setting a date for that next manual completion, and work with them to make it a reality. Track the goal.

2. Track their progress. I have a spreadsheet in MS Excel that lists all of my club’s members, and their CC or AC progress and their CL progress. Whenever I initial the back of their manual (which is more for the VP of Ed than the member anyway) I can update my spreadsheet. I keep a printed copy with me at meetings and update the on-line version every few weeks.

3. Care. Nothing says “who are you, again?” like telling the member they are essentially just an important number in your DCP (Distinguished Club Program) status. I know we don’t mean it that way, but sometimes that is what the member sees. Make sure they know that you care about their progress because you care about their progress. Oh, by the way, keep track for the DCP too. It’s good to know where you and your club are in that process, I’m just saying you’ll be more successful at helping others succeed if they feel that your motivation is helping them succeed.

A VP of Education that shows interest in the members and their success can make a huge difference in who stays, who goes, and who sees success as a Toastmaster. Now is a great time to renew that focus on your members and help them see the advantage of maintaining their membership in your club.

E-mail me at contact@robchristeson.com if you would like a copy of the Excel tracking sheet.

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About Rob Christeson

Talk to the Human
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